That day, it was a peer-to-peer discussion where we spearheaded our perspective on website design and its impact on the client/visitor. We three opened different websites and the game started. The trio carefully examined the web pages, the loading time, the buffering time of the video content, the use of templates/colors, as well as other elements that held our view. It was a heated debate among us about some key changes that websites should make to their visual appearance to attract more organic traffic. Back at home, I was thinking about the changes required by several websites on the Internet.
Today, more than 93% of the world’s population uses a smartphone. Even me and you also belong to the same stable, because you are more likely to read this information on your mobile phone. As handheld technology progresses, the bar for better user interface and website design is often high. I am a website designer and I have gathered some unexpected facts that explain why it is necessary to rethink the facade of the website to make it a big one in 2020. It’s a must because a new set of expectations will emerge from all the customers of the new year.
1. Keep a Preemptive Web Design
To stay in the ever-changing race of web rankings, companies need frequent changes on their website. I agree with this idea because annoying websites fail to be among the top search results on Google’s Page 1. Whenever someone contacts me about web design, I suggest reconsidering the adaptive design, parallax scrolling, and multimedia. Let’s see their light a little.
- Responsive Design – It refers to the compatibility of devices on which the website is being viewed. When the web pages of your website can be displayed based on the correct screen size, this is the best form of responsive design done correctly.
- Multimedia – Multimedia use includes graphics, templates, color schemes, videos, fonts, and images. Their excessive use slows down the buffer of the website by making it unnecessarily burdensome. This also increases the site’s bounce rate. So everything on your website needs to be balanced, just like a crisp, healthy salad. This not only improves user engagement but also improves the look of the website.
- Parallax Scrolling – Parallax Scrolling provides a cutting-edge visual experience to all visitors. Just like the precise superposition of two elements merging on the same page at a different speed during scrolling. The best examples are the official website of Apple, Samsung, RedMi, etc.
2. Buffering time reduced
Personally, I am very impressed by all the websites that open within 3-5 seconds. When I was a web designer, my main priority was to develop a website with minimal buffering time. This is a key factor in determining Google’s ranking scale. Today’s Internet users prefer all websites that open in the blink of an eye and consume fewer data. If your website is not optimized, do not worry, you can create a side entry by working on 3 points, ie. Stop the autoplay function, image optimization, and subtle whitespace. Heavy images and auto-reading media are no longer a preference and will not be preferred in 2020. Therefore, remove them from the website. With subtle white spaces, the content of your site will be readable and will use little user data.
3. Identifiant vocal
Web site development is constantly evolving and, thanks to voice search, users are making the best use of it. But I see the voice search a little further. To be ready to leave an eternal impact on visitors to the website, I suggest the use of a voice tag. Just like Google Navigation, this AI will be the perfect password to log in to the account. Just as we use Siri for iOS and Google Assistant for Android, it will be a remarkable step if websites are optimized to accept the voice module for connection. And to make it even safer, entering an alphanumeric password would be like chipping the cake.
4. Immediate response to users
People are impatient and when they face a problem on the website, they even become impatient. Instead of facing an explosion of rabies following the call, focus on the design of the website so that the client/user can file a complaint/problem. The reasons that fuel this fire include the inability to purchase products if you operate an e-commerce website, no customer support information, you can not access your website on mobiles/tabloids, you can not either discuss nor find information about a product, etc. lose a fair share of the customer.
5. Optimized chat
Keep your users engaged by activating chat-bot for customer support. Since chat-bot offers instant response to visitors, the user remains engaged and does not hang up the request. This gradually eliminates the bounce rate and assures the customer of the resolution of the complaint/query.
Ready For 2020?
Age, expectations, technology (and sometimes belly) continue to grow. Similarly, web design and development continue to grow. Web site trends that prevailed in 2019 may change or the news may emerge. I am optimistic and think that new technologies and trends for a fantastic front design will bring out and make the user experience more fluid.